Asking for Referrals Never Hurt Anyone or Does it?

"The only thing that will hurt you is your resistance to change."

These are the wise words of my favourite inspirational speaker and mentor, Richard Wilkins.

Many people ask me how is it that they understand the power of asking for referrals yet cannot create the results they want. The answer is not in techniques and systems even though these are important factors. The real truth behind creating wealth through referrals is in your attitude towards asking for referrals.

There are millions of businesses who are involved in some form of networking to help create sales. Fact - only a tiny proportion ask their customers for referrals. Only 5% ask for multiple referrals from each and every customer every single year. The reason why people don't ask for referrals is either from the fear of rejection or they think that asking for referrals is like asking for a compliment.

"If you have to ask for a compliment, then it's not worth having."

These are words that resonate from my childhood. In fact, my father even believed that praising his children or complimenting will turn them into arrogant so and so's.

Asking for referrals is not a form of therapy to massage your ego.

Asking for referrals is another way of expressing how important your work is in making a difference to people's lives. Change is inevitable. Both in your life and that of your customers. As Richard says,

"The only thing that will hurt you is your resistance to change."

This week think about what changes you would like to make to help you boost your referral business. Then just how much resistance you're putting up.

Have an amazing day!

The Persuader

PS If you're getting value from being a subscriber to this blog, then why not forward this blog to three of your closest friends or associates who may also gain value from it. Who knows how much this will impact on their business?