Monday, October 09, 2006

The Red Hand Gang

Just a quick note to say that this evening I just got off a teleseminar (teleconferencing call about a hugely dynamic business club within Ecademy called 'The Red Hand Gang'. It is led by a mad Scotsman and marketing guru, Fraser Hay. Get to know this man.

The amount of business and marketing ideas that were generated was nothing short of awesome. So if you are a member of Ecademy, then you'd be mad not to join. If you're not a member of Ecademy already, then you're just plain mad! It is a social network where business takes place for all sizes of businesses. Click here to join Ecademy.

One of example that I totally agree with Fraser is that for every happy customer ask for referrals. Here is a simple way to do this:

1. Ask your happy customer for benefit they've gained.
2. Ask for another benefit
3. Ask if they would recommend you.
4. Ask them who they would recommend you to.

Here's example:

You: Susan, Have you enjoyed the service we gave you?

Customer: Yes, I really liked the way you responded to my urgent call on time.

You: What else did you like?

Customer: It cost me a lot less than I expected.

You: Would you be happy to recommend me?

Customer: Of course I would.

You: So who do you know who is a marketing manager of a new start-up in the photonics sector?

I know. Bizzarely specific. And so it should be.

If you wish to register your interest for teleseminars I'll be hosting in the next few months, please register your interest by sending me a message by email:


The numbers of callers will be limited to a few places. The teleseminars are for people who wish to take their referral business to the next level.

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