The Million-Dollar Question: When Do You Ask for Referrals?

Here's a question that many struggle to get the answer. When is the right time to ask for referrals?

Should it be once the business transaction is over? Should it be during the sales process? Should it be after the customer has experienced your product or service?

Actually, the truth is all those and more. So here's a quick list of when you can ask for referrals.

1. When making the first appointment.
2. During the sales interview.
3. If the customer says 'yes', then ask for referrals.
4. If the customer says 'no', ask for referrals. What have you got to lose anyway? You've got everything to gain.
5. On delivery of your product or service.
6. A few days after your customer has purchased your product.
7. During a follow-up customer review.

The options are many. As you can imagine, there are no limits to when you can ask for referrals. The only limits that you will have are those that you impose on yourself. If you decide to create a referral-centred busines, then start by asking just one step at a time. At the very least, whenever a person says 'no', always ask for a referral. What's the worse they can do? Say 'no'?

Have an amazing day!

The Persuader