The Wealth & Abundance Mentality

Earlier today I was at a men's clothing store called Limeys in Birmingham who's service include made-to-measure suits and shirts. I was greeted by Matthew Britton, the Head of Tailoring. (Please note, I was not sprung upon by a desperate salesperson.) I told him that I was looking to purchase a tailored shirt and suit and within a certain budget.

Instead of trying to sell me a suit or shirt, Matthew explained about the range of suits they have, including the prices. He also explained exactly why there is such a great price differential between suits and how I can make purchasing very affordable. By the time, he had finished, I was ready to buy there and then.

However, Matthew strongly recommended that, before I go ahead and make such an investment, I should research the other well-known shops with a similar service as well as the independent stores. Furthermore, he even gave me the name of his competitors. And there's more...he advised me on the kind of questions I should be asking the other suppliers. As much as he would like for me to give him the business, Patrick preferred me to go with the store I felt was right for me.

What do you say to such and outstanding human being? This guy was genuine to a fault. Am I going to do my research? Of course I am. It would be rude not to.

How many people do you know in businesses who are willing to praise the competition and encourage their customers to go to them first? I'm hazarding to guess, a precious few. There is plenty of wealth-creation opportunities out there to grab. But remember this, you have to let go in order to reach out.

By letting go of the desperate need to acquire new customers, you will command a lot more respect from your marketplace - both customers and competitors. Will every customer you help buy from you if you treated them like Matthew treated me? Possibly not. Will every customer remember you? YES!


So what about my suit? Who will I be using? That's a done deal. As far as I am concerned, if someone is so willing to give unconditionally as Matthew did, then I can do business with no one but him. Matthew is a true servant-leader - someone who shines by leading from the front by giving his customers what matters most to them.

Have an amazing week!

The Persuader

PS Do you fancy helping to spread this work of wealth and abundance to the rest of the world? How about exercising your abundance muscles by inviting five other people to subscribe for FREE to the Persuader's Referral Supercharge?

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