Tuesday, May 30, 2006

What does Success Mean to You in your Referral Business?

What is the meaning of success?

* If you ask Donald Trump, it may mean carrying out a major property deal.

* If you ask Richard Branson, it may mean turning the 'Virgin' brand into an international household name.

* If you ask Tiger Woods, success will mean being the World's number one golf professional.

* If you'd asked Mother Theresa, success is helping the poor and the needy in the streets of Calcutta.

* If you ask the homeless, it may mean having the next meal and a shelter for the night.


I don't know what success means to you, but I do know what it means to me. Success is achieving about:
  1. Having a purpose in life
  2. Having someone to love
  3. Having somewhere meaningful to be
So what's this got to do with growing a referral business? Everything. It's all well and good chasing after new referrals. But what are the results you are getting?

A worthwhile business or a whole lot of busyness?

How many people do you know who are constantly going from one meeting to the next generating referrals? Yet, what quality of referrals are they? Are they worth the paper they're written on? These people are more busyness people than business people.

This week make a decision on who you would like to be: A business-owner or busyness person.

If you prefer to be a busyness person and take the more chaotic approach, then what will be the consequences actions in 6 months, 12 months, 24 months from now?

If you choose to be a business-owner, what are the consequences of acting on this be within the next 7 days, over the next 6 months, over 2 years?

If the latter consequences are more attractive to you, then do three things over the next 7 days:

1. Decide on what your business purpose is and create a plan of action to realise your purpose.

2. Decide on who's lives you are going to touch. Be very specific. The more specific you are, the better your chance of hitting your goal.

3. Set yourself daily, weekly and monthly milestones. Find a creative way to celebrate your success every time you reach a milestone. All too often we beat ourselves for failing every little error. Yet, how often do we celebrate little successes? Do we wait around until we hit that BIG goal before we celebrate?

Oscar Wilde said,

"Success is a science; if you have the conditions you get the result."

A 1% change everyday will lead to a 100% change in 70 days. So act today; act now - by just 1%. Do this for 70 days. Let me know what happens in 70 days time.

Want to find out more about how you can boost your business referrals, then why not book yourself for the Referral Sales Summit on Tuesday 27th June 2006 in Birmingham, UK?

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